How to do social media marketing so very very badly

I absolutely love Stewart Lee. His Comedy Vehicle on BBC Two is one of the funniest things on TV. He's also excellent at neatly skewing any particular area he turns his attention to. And his piece one online marketing bod trying to make the Stewart Lee brand more in-tune with social media is hilarious. Having sat through several meetings and pitches that have gone along similar lines, I'm tempted just to whip out this video rather than spend half an hour explaining why certain social strategies won't work.